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  • 30 Mar 2019

On-page Optimization checks that Web masters need to follow

When it comes to on-page SEO, you must have heard about keyword density, Meta tags etc. for one hell of a time. However, if you’re looking for some practical strategies that can turn out to be incrementally beneficial for your site, you need to carry the following SEO Checklist and on-page checks. Here’s presenting a comprehensive guide to all the on-page checks, which every webmaster need to carry out so as to ensure that your website is optimized for search.

Install Google Analytics

This popular web analytics tool has everything required to track and report the performance of your site. In terms of SEO, you will be able to track the amount of traffic generated from search engines, along with other important metrics such as bounce rate, pages receiving organic traffic and more.

Setting-up Google Search Console

This free tool provided by Google helps webmasters to monitor their site performance and identify issues. Webmasters should set-up and check for crawl errors, missing titles, duplicate content, index status, manual actions and more.

Setting-up Google’s Site Speed Tool

This simple tool by Google should be installed to check the page speed and mobile-friendliness of your website. Once the URL is entered, results are quickly returned. Additionally, a detailed report displaying the causes behind the scores along with suggested fixes is also sent by Google.

Performing Keyword Research

Comprehending the terms that people search for, and the intent behind them is critical to your SEO strategy. By figuring out right searcher intent, you will be able to create appropriate keyword phrases.

Duplicate Content

If you have used duplicate content on your own site, it’s important to set up a 301 redirect so that only the preferred pages or domains are indexed by Google while ensuring that your visibility doesn’t get hampered.

Internal Linking

Depending upon the type and length of content, it’s important to have few internal links inside the article. Also, it is also important to ensure that the anchor text is descriptive.

Considering Competitor Link Profiles

A great way to start link building is by tracking what your competitors are doing and where they are getting their backlinks from. This will help you provide insights regarding where you can get similar links from.

These are few of the many on-page optimization checks that webmasters need to carry out in order to remain viable and competitive in this cut-throat digital world.