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  • 14 Mar 2019
  • BY | ISKPRO

6 Essential Elements that Needs to Be Considered While Selecting the Right Ecommerce Platform for Your Business

With the ecommerce industry witnessing phenomenal rise since the past couple of years, it goes without saying that the best way to capitalize on this explosive growth is by launching your own ecommerce website. So, if you have finally decided to mark your presence in the world of digital selling, the next important thing you need to ponder over is the need of an appropriate ecommerce platform as per the type and size of your business.

The process of developing an ecommerce store is an expensive venture. Nevertheless, with the availability of multitude of options w.r.t ecommerce platforms, even a person with least technical acumen can run an eCommerce store efficiently. However, every platform is built to suit different business needs and requirements, which makes it all the more important for you to choose the most appropriate platform as per your specific business needs.

The blog outlines some important elements that need to be considered while deciding upon the most suitable option for your project:

Pricing

One of the most important elements that you need to consider while searching for an appropriate platform is the price. Though, plenty of affordable ecommerce platforms are available, you still need to consider certain other factors such as hosting fees, processing fees etc to go ahead with the development.

Payment Method

Next important thing that you need to consider is the mode of payment that you offer to your customers. You need to do ample research before selecting the right platform so that your customers do not face any inconvenience.

Security

Security has become a major concern amongst customers. It thus becomes important for site owners to ensure the security of sensitive customer data by choosing a platform that supports SSL and HTTP for a safe checkout. Also make sure that the platform you choose is PCI (Payment Card Industry) compliant.

Third Party Integrations

Yet another factor that requires giving due considerations are the integrations and plugins of these platforms. The choice of plugins will however depend on your business requirement.

SEO Responsiveness

It is equally important for ecommerce sites to rank high in the search results so that customers can easily find you while searching for your products. You need to choose a platform that offers tools that can help you optimize your site for SEO

Mobile Optimized

Since, 60 per cent searches are conducted from mobile devices; it becomes all the more important for ecommerce site owners to look for platforms that would allow customers to access their site easily.

There is no dearth of ecommerce platforms. However, with so many choices, choosing the right ecommerce platform isn’t an easy job. You need to choose an option that can provide long-term growth and can scale accordingly.

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