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  • 17 Mar 2019

Avoid Significant Drop in Traffic by Following Ultimate SEO Checklist for Website Redesign

Change is inevitable aspect of our lives and when it comes to your website, you simply cannot afford to ignore. As an online business owner, you need to keep up with the changing trends to stay ahead of the game and one way to do so is getting your website redesigned. Since, website is the true face of a business; you can make a great first impression on the visitors by ensuring that it has a design that besides being appealing to the eyes is responsive and easy-to-use.

According to study conducted by Stanford University, approximately 75% of people will judge the credibility of your business based solely on the design of your website.

Now, it is important to understand that unlike a simple website update that requires making few changes, a complete redesign can turn out to be extremely challenging and daunting. One of the deadliest concerns that bother businesses is the SEO performance of their site. In fact, such changes have been known to bring along significant drop in traffic for even the most established site owners.

Listed below is a proven checklist that besides keeping the SEO calamities at bay can save you time, money, as well as lot of stress.

Pre-design Phase:

Keep the Back-up of Your Current Sit

Before redesigning or making any modifications to your current site, make sure you create and keep a copy of your current site on a different URL. However, make sure you lock this URL from search engines.

Create a Keywords Strategy

The actual foundation of SEO lies in creating a right keyword strategy. This could only be possible by creating relevant and high search keywords.

New Site Structure & URLs

By crawling your current pages, you will be able to check title tags and meta descriptions, identify broken links and mark invalid pages. This will help in identifying why and what is changing.

During the Re-design Phase:

Blocking Development URL from search engines

It’s important to block Googlebot from indexing your staging site. This is because when Googe indexes your new site content, it will have no value as it will be considered as duplicate.

Ensuring Error free Content

It is important to ensure that your site carries content that is free of errors, and optimized for targeted keyword.

Ensure External and Internal links are Working Properly

It’s important to ensure that the external links aren’t broken and are directed towards the right site. Also, make sure that internal links are working as before.

Check for Responsiveness

Your design team should ensure whether the responsive elements of your site are functioning properly to test whether your site is responsive or not.

Post Redesign Phase:

Check the site’s navigation

It is important to ensure that your site’s navigation is properly functioning. Also make sure that 301 redirects are done properly.

Test Google Analytics Goals

As your site gets re-designed, the URL’s and design of your site changes. Consequently, your Analytics goals will also change. So, rather than pursuing previous goals, it’s important to set and meet new goals for your newly designed site.

These are few of the many essential points that need to be considered while getting your website re-designed. By following the aforementioned points, your site will be on track in no time.