Why User Experience is Central to All Your Marketing Strategies?
User experience – particularly poor user experience – has been a topic of discussion in the recent few months. While some marketers consider user experience (UX) nothing more than an industry buzzword, successful marketers consider UX to be a critical component of successful marketing. In fact, a positive user experience is the key to providing quick conversions in a crowded and oversaturated digital marketplace.
According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator.
Listed below are few critical reasons why user experience matters significantly in marketing.
Users are Impatient
Users are usually impatient. To grab their eyeballs and retain their attention, marketers need to provide them with an engaging user-experience. Failing to provide users with an engaging experience will result in lost customers. In fact, Google with the help of its Chrome user data can track bad user experience, which may further lead to low search engine ranking.
It Drives Loyalty
Loyalty is a strong emotion that develops over a period of time and could neither be purchased nor be forcefully inculcated. Positive user experience created as a result of consistent, engaging and rewarding brand interaction results in developing loyal customers who will keep coming back for more. So, the more you focus on improving user-experience, more easily would you be able to reach and create a loyal customer base.
A positive user experience (UX) results in increased sales and improved SEO ranking. For instance, a website that is easily navigable, responsive and easily accessible by search engines will pave way for great user-experience. This will result in increased sales potential for that site.
A user-friendly website with a high UX rating will result in increased productivity and vice-versa. A great user experience can turn visitors into loyal customers and brand ambassadors.
The aforementioned reasons are sufficient to prove that optimizing UX is no longer optional but a crucial marketing tactic. With customers prioritizing things like personalization and convenience, it becomes all the more important for marketers to fulfil their expectations while provide them with a positive user-experience. The time, money, and resources that marketers invest in creating great user-experience are worth the benefits they will ultimately reap.