- Handling end to end Digital Marketing activities across social media platforms and search engines.
- Setting Short term & Long term marketing goals for the Brand.
- Plan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns.
- Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Pintrest, Instagram, +, blogging-based platforms, etc.
- Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan.
- Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool and popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
- Must have experience in PPC